Backpack Statistics [2024]: Client, Product & Progress Knowledge

As extra persons are shopping for backpacks for a wide range of makes use of, the trade is changing into extra aggressive, with manufacturers vying for market share.

A couple of manufacturers, like JanSport, have change into family names, however many smaller startups are starting to make severe inroads available in the market.

Listed below are the important thing backpack model statistics from our analysis.

Prime Backpack Manufacturers by Google Search Quantity

One approach to evaluate the highest backpack manufacturers is by search quantity. Whereas this isn’t an ideal metric for income or variety of backpacks offered, it’s an correct approach to gauge the curiosity and model consciousness in a specific model.

I did in-depth Google search evaluation to seek out the manufacturers with the best search quantity on Google. As a result of lots of the manufacturers promote extra merchandise than simply backpacks (like Nike, for whom backpacks are merely an adjunct product), I used search phrases that embody the phrase “backpack” or “backpacks” (whichever ranked increased).

The desk beneath reveals the highest 20 backpack manufacturers rated by Google search quantity.

Apparently, of the highest 10 manufacturers by search quantity, solely 3 specialize particularly in backpacks. Most of the prime manufacturers are attire corporations which have constructed out backpack product traces (Nike, Lululemon, and Adidas).

Inside this prime 20 listing, there’s a variety of journey, city, and out of doors manufacturers.

The undisputed chief of the pack is JanSport, which has greater than double the search quantity of Nike backpacks in second place. This is sensible in case you’ve spent a lot time in a faculty or school campus and paid consideration to the backpack manufacturers. That little JanSport patch is all over the place.

Prime Backpack Manufacturers by Class

Backpacks could be divided into three broad classes: on a regular basis backpacks (which incorporates faculty, laptop computer, and commuting luggage), journey backpacks, and out of doors backpacks. The desk beneath reveals the 5 hottest manufacturers in every class.

Be aware that The North Face seems in each the on a regular basis and out of doors backpack lists. Whereas The North Face initially began as an out of doors gear firm, it has broadened its product vary to incorporate a wide range of day by day carry backpacks for varsity, commuting, journey, and laptop computer carry. This introduced the model extra into the mainstream.

It’s additionally price noticing that JanSport and The North Face are each owned by the identical mother or father firm: VF, which additionally controls Timberland and Eastpak. Between its diverse manufacturers, VF accounts for 55% of backpack gross sales within the US, according to the New York Times.

Backpack Model Manufacturing unit Areas

I analyzed 82 of the world’s hottest backpack manufacturers to seek out their manufacturing facility areas and see how backpack manufacturing is distributed across the globe. Some manufacturers personal a single manufacturing facility and carry out all product meeting underneath one roof. Others contract out to dozens and even tons of of factories around the globe to make their merchandise.

The chart beneath reveals the share of manufacturers that depend on factories in every area.

Unsurprisingly, Asia has the best focus of backpack manufacturing by far, with 82.9% of manufacturers utilizing manufacturing services in Asian nations. China, Vietnam, and the Philippines account for almost all of backpack manufacturing in Asia.

28% of manufacturers have some manufacturing in the USA, whereas solely 9.8% manufacture completely within the US. For a lot of of those manufacturers (like GORUCK and Hyperlite Mountain Gear), “made within the USA” is considered one of their main advertising and marketing claims.