As part of “Growing Tourism in Mission Mode”, the Ministry of Tourism has launched a wedding tourism campaign, developed in shut cooperation with business consultants, associations, and wedding ceremony planners.
By means of the marketing campaign, India is not going to simply acquire prominence as a marriage vacation spot of alternative, however will even be a strategic transfer to amplify tourism within the nation, stated MoT.
The marketing campaign begins with profiling about 25 key locations throughout the nation, exploring how India suits into their wedding ceremony aspirations in a couple of approach. The marketing campaign weaves India’s landscapes, historic rituals, delicacies, and state-of-the-art infrastructure into this marketing campaign.
The purpose can also be to showcase India as a premier wedding ceremony vacation spot on the worldwide stage and broaden India’s wedding ceremony business by attracting {couples} from all corners of the globe.
A key spotlight of the marketing campaign lies in its collaborative method, developed in shut session with business consultants, associations, and seasoned wedding ceremony planners.
MoT acknowledged that their suggestions has formed a complete narrative for India’s as a wedding tourism vacation spot, addressing aspirations whereas showcasing the myriad aspects of the nation.
Curated consistent with the Authorities of India’s ‘DekhoApnaDesh’ programme and uncovering hidden gems and fewer explored locations, the Traveller’s Map of India has been developed as a microsite to supply an interactive platform for travellers. Making use of its ingenious information, MakeMyTrip used India’s journey search historical past to reach on the curated shortlist.
“This can be a mission to place India because the epitome of wedding ceremony locations worldwide. With the launch of this marketing campaign, I invite {couples} from all over the world to discover the enchanting dream wedding ceremony locations throughout our unimaginable nation,” stated G. Kishan Reddy, Union Minister for Tradition, Tourism and DoNER“Our 360-degree method will be sure that each second, from the primary ‘howdy’ to the ultimate ‘I do’, is a testomony to India’s heat embrace and wealthy heritage,” Reddy added.
Samit Garg, President of the Event and Entertainment Management Association (EEMA), applauded the realisation of this imaginative and prescient and acknowledged the Ministry of Tourism for respiration life into the Wedding ceremony Tourism Marketing campaign.
Using a 360-degree technique, the marketing campaign will leverage digital advertising and marketing, social media platforms, strategic alliances with wedding ceremony planners, partnerships with home and international influencers, alongside offline and on-line activations. The purpose can also be to redefine India’s notion past the realm of royal and lavish weddings, with additional initiatives deliberate to captivate the home market as effectively.
The marketing campaign’s thematic framework spans various wedding ceremony themes equivalent to Seashore Weddings, Nature Weddings, Royal Weddings, Himalayan Weddings, and past.
